Bio help

social media bio - common name.jpgComposing your bio is one of the first steps in setting up a new social media account. It’s also something worth revisiting on many occasions, such as your brand’s pivot in positioning, a career change, or a newly acquired skill or work experience.

Whether you run a business yourself or belong to a larger team, your personal and professional brand is constantly evolving. Updating your social media bio helps inform your followers about the latest change, and properly introduce your brand to new followers.

Each bio description is unique to the user, so instead of telling you how to fill out your ‘About Me’ section, we’ve come up with six questions your social media bio should answer in order to accurately represent your brand.

Who are you?

All your social media bios should include your most commonly used name. This may seem like Social Media 101 material, but it’s surprising how many people (and businesses!) don’t keep their brand consistent across different channels. For your personal social profiles, be especially careful if you have a preferred name that’s different from your full name (eg. “Alex” instead of “Alexandra”): in this case, use the name that would be most familiar to your online audience. If you have a common first and last name combination, make sure the rest of your bio description has a unique identifier that helps people find the right account.

For businesses, be clear in distinguishing your main engagement accounts from other official accounts you may have. For example, if your organization has several departments active on social media, or uses social media for customer service, you should create separate account names and @handles, and make sure that the different purposes for each account are reflected in the bio. We use @Hootsuite as our main engagement and content promotion channel, and @Hootsuite_Help for any customer concerns. The latter’s main goal is also reflected in the name: Hootsuite Helpers.

Finally, if you’re part of an international organization with branches in many countries, use your social media bio to help you explain where you’re located and which audiences you serve. Starbucks does this with their regional accounts:

Where do you work?

With social media bios, the rule of thumb is aim to inform, not impress; hopefully, the latter can be accomplished with the content of your messaging.

Starbucks Canada social media bio.jpg Starbucks UK social media bio.jpg HootSuite follows around 1.4 million people on Twitter, but that's still only around one quarter of our follower-base.
Related video
BIO 1492 Metrics Help Video
BIO 1492 Metrics Help Video
Help I need to write a profesional BIO
Help!!!!!!!!! I need to write a profesional BIO
Bio Disc 2 Help to Save and Change Lives
Bio Disc 2 Help to Save and Change Lives
Bio-Oil Bio-Oil, 6.7 Ounce
Beauty (Bio-Oil)
  • Contains the breakthrough ingredient PurCellin oil
  • Vitamins A and E, calendula, lavender, rosemary and chamomile oils
  • Formulated for the face and body
  • Rapidly absorbed, hypoallergenic, suitable for sensitive skin
Heal Your Whole Body Naturally: A Self Help Guide to Healing through Bio Identical Hormones, Thyroid, Adrenal Care, Adding Missing Supplements, and Looking ... "Simple Steps to Better Health" Book 6)
eBooks (ABW111, Inc.)
Tri XYY Help Foundation BIO PROJECT
Tri XYY Help Foundation BIO PROJECT
Hannah Help Me - Season 2 - White Bio - Segment 1/4
Hannah Help Me - Season 2 - White Bio - Segment 1/4
Biology Help: BIO 123 Chapter 17 Plants
Biology Help: BIO 123 Chapter 17 Plants
Better Health Naturally ProHELP Moisture Treatment Creme
Health and Beauty (Better Health Naturally)
  • ProHELP is a transdermal natural progesterone creme formulated with 1 mg of USP Micronized, Standardized Progesterone in the 2 oz. jar. Our natural progesterone...
  • Progesterone is the feel good hormone and can help alleviate symptoms of PMS, perimenopause and menopause. This product can be used by any woman, age 10-100, menstruating...
  • Main Benefits of Natural Progesterone include: More energy & stamina, Less confusion & foggy mind , Better memory, PMS symptoms reduced or eliminated, Menopause...
  • Choose this product if you have any of the following symptoms: • PMS• Breast Tenderness• Irregular cycles• Hormonal Migraines • Heavy Bleeding• Inability to concentrate•...
Bio Spot Bio Spot Defense Spot on Flea and Tick Dogs 56-80-Pound, 3-Month Supply
Pet Products (Bio Spot)
  • Starts killing fleas and ticks within 15 minutes
  • Water resistant in humid and wet conditions
  • Fast acting, long lasting
  • Spreads naturally with dog s movement
  • Kills fleas, ticks, mosquitoes, flea eggs and flea larvae
Bio-Active Bio-Active Septic Tank Treatment, 1 Year Supply
Automotive Parts and Accessories (Bio-Active)
  • Water soluble sachet
  • 1 year supply
  • Billions of bacteria and septic specific enzymes per dose
  • Help prevent back-up and dissolves away solids
  • Use one drop-in per month
Related Posts