Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders. To make things easier for everyone, I wanted to give several outreach letters I use for contacting different sites.
Although I have done a lot of testing with different letters, I’m by no means suggesting mine are the best of the best. These are what work for me and I do use the conversion rate of my emails as a factor.
For guest posting, you want to have a more personal approach in your email. However, you don’t want to be overly personal and invade their bubble. I like to do some light digging and find something I can personally connect with them on (if you can't find something in 5 minutes, move on). I find this works better than trying to explain why the article would be a great fit for their site. Also, I found that adding a small incentive boosts the response rate.
I recently came across BanjosOnTheGreen.com and saw that you play a Deering Banjo. I broke the neck on my banjo a few days ago so I’ve been looking for a new one. I’ve never played a Deering before though: what’s your take on them?
Also, I’ve been writing up music articles and would love the chance to write on your blog. I’d be happy to send over a new set of banjo strings as a thanks!
Michael King wrote a great article with a scenario on how you can be personal to leverage a link. This is a perfect example of the quality links you can obtain through manual outreach.
Real Correspondence Example:
Broken link building
I target personal sites for broken links. These can be blogs or enthusiast sites and usually have a page of resources or a blogroll. I’m a fan of keeping emails short, so I try not to get personal on these.
I was looking through your suggested links on SportRacerHeaven.com and noticed a few broken links. Let me know how to reach the webmaster and I can send a list their way!
Also, if you’re open to suggestions, I think KingKongBikeParts.com would be a great fit. They have a large variety of customized parts that I’ve had trouble finding elsewhere.
All the Best,
The webmaster will nearly always be the person you are contacting. I just use the second sentence as a buffer to get a response before providing a list. Once I get a response (And hopefully a link) I provide them with a list I’ve acquired. You can see a great correspondence example of this on Nick Leroy's broken link building post.
Links to a Local Business Site
Local businesses are great to target if you have something to provide in return. For example, if you have a tool that would be beneficial for them to use on their site.
My name is Peter. I work for StrictlyBusinessRealty.com and we’ve recently created a tool for real estate businesses to help their visitors find movers in their area. Since we’re located out of Charlotte, we’re offering this tool to Charlotte businesses for free for a limited time.
You can customize the tool at
Sassy A - Z Letter Links
Baby Product (Sassy)
Wooden Wall Letter Hanging Initials Letter: A
Baby Product (Heart to Heart)
Lauri Toys Lace and Link Letters (Uppercase)
Toy (Patch Products)